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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says traveling and uploading photos in a local region to social media won't help your SEO. Google Ads added a quick campaign settings button. Google said 301 redirects are for close 1 to 1 matches, even when the content language differs. Google's top stories are testing stock tickets. Microsoft Bing is testing the map interface in the search results.
Search Engine Roundtable Stories:
- Google: 301 Redirect Close 1:1 Match Even When Content Language Does Not Match
Gary Illyes from Google said on Mastodon this morning that you should 301 redirect URLs when there is a "close-to 1:1 match" for that URL. We know that, but what he added was this is even true for when the "language of the content doesn't match." - Google Ads Gains Quick Campaign Settings Button
Google Ads seems to be rolling out a small but yet powerful icon in the campaigns listing where you can quickly open up the settings for the campaign without clicking through numerous screens. - Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook
A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels across multiple regions in Europe to upload photos to Facebook from that local region. The SEO claims it helps with "better reach and ranking in the eyes of the algos." - Google Top Stories Tests Stock Tickers In These Articles
Google Search seems to be testing adding stock tickets with the stock price of public companies mentioned in the articles Google is showing in the top stories section. - Bing Tests Map Interface Within Search Result Snippets For That Company
Similar to what we reported about with Google a few months ago, with Google testing a map within a search snippet for a specific company. It seems like Microsoft Bing is testing the same thing, well, it depends on how you search for the company. - Old Google Robot
Google has its share of life size robots at its office but here is a photo of a robot I think I have not seen before at the GooglePlex, the main Google campus in Mountain View, California.
Other Great Search Threads:
- For lighthouse 10's scoring, "TTI's 10% score weight is shifting to Cumulative Layout Shift (CLS), which will now account for 25% of the overall performance score" Love the pun there with "shifting". And note, this doesn't, Glenn Gabe on Twitter
- Is [redacted] using human contractors to judge AI conversation on safety? I'm certain they are, they invited me to help., Seania Crowley on LinkedIn
- I don't know your site, but judging from your Twitter bio, you're trying to target an extremely competitive topic. IMO this is the kind of thing where you need to build up value, John Mueller on Twitter
- The flood of AI generated content is bad news for search engines. Why? Without a clear way of differentiating content we could: Miss quality content, Overemphasize generated content Read on for how the @Neeva team is looki, Sridhar Ramaswamy On Twitter
Search Engine Land Stories:
- Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
- New updates to Google’s gambling and games policy
- The latest jobs in search marketing
- Over one million people signed up to try the new AI-powered Bing
- Want to speak at SMX Advanced? Now’s the time to submit your session ideas
- How ChatGPT can help you create content for SEO
- 3 search misconceptions about affiliate marketing debunked
- Leveraging ChatGPT to save advertising professionals’ time
Other Great Search Stories:
Analytics
- Croud Taps Former Google Strategist Avinash Kaushik as CSO, AdWeek
- How to set up Google Analytics on your website, Android Police
- Is Google's GA4 Really a Privacy-Centric Upgrade, or Just a Land Grab?, CMSWire
Industry & Business
- Google employees slam CEO Sundar Pichai for ‘rushed’ Bard announcement, CNBC
- Google is losing control, TechCrunch
- 'Inaccurate Calculation' Leaves Laid Off Google Employees Confused About Severance Package, Yahoo News
- Google reportedly splits its AR division between hardware and ecosystem teams, Android Police
- The AI Boom That Could Make Google and Microsoft Even More Powerful, Wall Street Journal
- You won’t believe work gets done at these three Google offices, Architectural Digest India
- Updated Keynote Title: SEO for the new Bing Powered by ChatGPT, Pubcon Pro
Links & Content Marketing
- When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?, Content Marketing Institute
Local & Maps
- Google Maps adds Pixel Watch and Wear OS 3 AOD support, 9to5Google
- Google Maps Rival Gets New Features to Become a Better Waze Alternative, AutoEvolution
- Google Maps will now let you fly like a drone through London, Metro News
Mobile & Voice
- Should Bard and other AI features get branded as Google Assistant?, 9to5Google
- Google still working to replacing Assistant Reminders with Tasks, 9to5Google
SEO
- 80% Error Rate On ALLINTITLE, Study Shows, Serpsonar
- Maximizing Your SEO with Vlookup and Xlookup: Insights from Twitter’s Top SEO Pros, Ayodeji Ogunbanjo
- Semrush Site Audit Can Now Render JavaScript, Semrush
- SEO Split Test Result: Power of Caps Lock in the Title Tag, Semrush
- Does Changing Page Title Affect SEO?, SEOSLY
- Why Is Unique Content Important For SEO?, SEOSLY
- Creating Better SEO Content Briefs For Your Writers, Ten Speed
- How To Find A Good SEO Consultant: 23 Characteristics To Look For, SEOSLY
- What is content (re)hydration, and how can it impact your SEO?, Antoine Eripret
- Screaming Frog SEO Spider Update – Version 18.0, Screaming Frog
PPC
- Micromarketing Examples and Strategies for Niche Targeting, PPC Expo
- Why Are You Seeing So Many Bad Digital Ads Now?, New York Times
Search Features
- Google Bard Risk Assessment: What does the AI innovation mean for my website?, SISTRIX
- Google working to bring Bard AI chat to ChromeOS, 9to5Google
- Opera’s building ChatGPT into its sidebar, The Verge
- My Strange Day With Bing’s New AI Chatbot, Wired
- Researchers Discover a More Flexible Approach to Machine Learning, Quanta Magazine
- I have full access to Microsoft’s new AI-powered Bing. Here’s what it’s like, Brodie Clark Consulting
Other Search
- 'New Bing' waitlist has one million signups already, 9to5Google
- Google Research, 2022 & beyond: Algorithmic advances, Google AI Blog
- Microsoft A.I. lead fueled by its botched 2016 Tay bot, Fortune
- News Publishers Are Wary of the Microsoft Bing Chatbot’s Media Diet, Wired
- Valentine's Day 2023, Google
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