Still No Google Helpful Content Update Recoveries But Yes Core Update Recoveries

Apr 1, 2024 - 7:51 am 240 by
Filed Under Google Updates

Google Core Content Explosion

While we have still not seen any sites recover from the September 2023 helpful content update, we have seen sites recover from previous core updates. We were hoping by now to see sites recover from that September 2023 helpful content update with this March 2024 core update (since it incorporated the helpful content system in part), but no, not yet.

I have not seen one site who claimed to be hit by the September 2023 helpful content update claim also to recover with the March 2024 core update. I have seen some show me evidence of recoveries from previous core updates (some were confused and thought they were hit by the HCU but were hit by the core updates).

And Glenn Gabe has been tracking hundreds of sites hit by both the helpful content update and the core updates and has been tracking which groups of sites are seeing any bounce back since.

While we expect the March 2024 core update to be completed some time this week (it can go longer of course), we still have not seen any site recover from that September 2023 helpful content update. Many of these sites have tried to make significant changes to their sites over the past several months, hoping and praying those changes would help the sites bounce back. But nope, not yet. Maybe we will see a bounce back right before the March 2024 core update is done but we are super close to that date and no bounce back yet.

Here is what Glenn Gabe shared on X about the helpful content recoveries or lack there of - he posts every couple of days looking at his data:

But when it comes to the core update and previous core updates, he has seen recoveries of sorts. Here is that post:

We will of course keep tracking this update and we are hopeful that some sites will recover in a big way soon but for now, that last helpful content update was brutal for so many sites.

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Previous Story: Google: Over-Focusing On Links Is Likely A Waste Of Time