Microsoft Bing Ads Revenues Up 10% - Growth Slowing...

Jan 25, 2023 - 7:05 am 0 by
Filed Under Bing Search

Microsoft Bing Earnings

Microsoft reported earnings last night, and in after-hours trading, it seems, for the most part, that Wall Street is happy. But if you look at the search ad revenue numbers, that department's growth continues to slow.

The earnings report wrote, "Search and news advertising revenue excluding traffic acquisition costs increased 10% (up 15% in constant currency)."

So that is great, the ad revenues from Bing Search and news ads were up 10% and hey, if you use "constant currency," exchange rates used to eliminate the effect of fluctuations when calculating financial performance numbers for publication in financial statements, then it was up 15%.

But if you look at the previous quarters, last quarter search ads for Microsoft was up 16%, the quarter before that was up 22% each, and the quarter before that, they were both up about 32% each.

Here is a chart showing the growth decline - if I did it correctly:

click for full size

Google doesn't report earnings until the end of next week but I suspect they won't be looking much better.

Forum discussion at Twitter and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Kirkland Lit Up Crazy Like A Fox Wall