Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus Microsoft Bing updated the design of the listings on the shopping search results page.
The Ethical Shopping Hub provides consumers and searchers with categories like eco-friendly, upcycled, or fair-trade fashion. Shoppers can also select to browse by ethical fashion brands or products, trending, and featured items, or even grab the latest headlines about informed fashion choices and other planet-friendly news topics, all on one convenient page. These ratings, powered by Good on You®, are an average of the scores for each three focal areas: people, planet, and animals.
Here is a GIF of it in action:
Bing updated the the design of the listings on the Shopping search results page. For example, hover over a listing, and you’ll see not only the overall brand rating for the brand, but the eco-friendly criteria it performs well on. This allows you to easily shop in alignment with your values – if a product being vegan is most important to you, for example, or if its not being recycled is a deal-breaker.
Microsoft also expanded the experience to show up when you search relevant queries on Bing.com. This ensures you can find your way to the Ethical Shopping hub no matter where you are in the Bing ecosystem, from within the Shopping tab or if something sparks your curiosity while you’re searching in general, the company said.
Here is more from the Microsoft Bing team on this launch:
🍃We launched the #MicrosoftBing Ethical Shopping Hub in the UK in December
— Microsoft Bing Dev (@MSBing_Dev) April 22, 2022
🇺🇸🇨🇦It's now available to users in the US and Canada https://t.co/oPJsvSGnoh
👖Browse categories like eco-friendly, upcycled, or fair-trade fashion
🔋#Sustainability ratings powered by @GoodOnYou_App pic.twitter.com/XxM7YQuAdO
Sign up for #GiveWithBing and watch your web searches turn into donations that can help save the planet, this #EarthDay and beyond. 🌎
— Microsoft Bing Dev (@MSBing_Dev) April 22, 2022
You can use your #MicrosoftRewards to support @Water, @WWF, @TheOceanCleanup, @FLWaterways, and more organizations 👉https://t.co/VcInikK3EG /4 pic.twitter.com/D0glL91kQQ
🌎#Sustainable advertising has never been more important.
— Microsoft Bing Dev (@MSBing_Dev) April 22, 2022
🌿Check out this #EarthDay conversation from @MSFTAdvertising: https://t.co/3uep4vE6v8
🌳Learn how to plan your green campaigns on @Bing with Microsoft Advertising’s evergreen ad features for your brand. /6 pic.twitter.com/nAeoCRQPQ3
We can all find our own individual actions to help the planet. Let us know what you're doing at home with a reply 👇 #EarthDay /8
— Microsoft Bing Dev (@MSBing_Dev) April 22, 2022
Interested in growing your own food this year? 🍅🥬
— Microsoft Bing Dev (@MSBing_Dev) April 22, 2022
Or learning more about native plants for your local pollinators? 🐝🦋
Our #Gardening & Outdoor Living page has the essential guidebooks, tools, plants and seeds you need for your backyard pursuits! https://t.co/2p6s7JI5Xm /10 pic.twitter.com/Arh6GPcaZr
This is currently live in English only. We look forward to bringing this experience to more markets and more brands soon. You can read more about our updates to the #EthicalShopping experience on the blog: https://t.co/r5oiQYHQGW pic.twitter.com/A1E5CbQUid
— Microsoft Bing Dev (@MSBing_Dev) April 22, 2022
Forum discussion at Twitter.
