Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search campaigns.
AI Max helps improve your campaign's performance by using Microsoft AI to find additional high-intent queries, generate new assets, and match people with the most relevant landing pages on your site. When you turn on AI Max, your ads may reach beyond your current keywords, and Microsoft Advertising may create labeled, editable assets to help improve ad quality. AI Max is designed to help increase conversions and reduce manual setup work, according to Microsoft.
Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn, "AI Max is here! Microsoft Advertising has officially started rolling out AI Max to all accounts globally and we could not be more excited to bring you the best of AI innovation in Search campaigns."
"We heard you that brand controls and reporting are critical to trusting AI as a partner in campaign management, which is why brand controls (including term exclusions for text asset generation), reporting, and choice are present from day one," Navah Hopkins added.
Here is her screenshot of the setting:
Here is what Navah added on her post:
- Search term matching that expands reach beyond your keyword list. It uses your keywords, ads, and landing pages, along with intent and contextual signals, to uncover relevant searches you may not be reaching today, as well as helping you appear on and convert more complex conversational queries–especially ones in AI experiences on Bing and Copilot.
- Text customization that scales relevant creative. Microsoft AI uses your existing assets and website content to generate and test additional messaging variations, then selects the most appropriate combinations at auction time, helping you to deliver more relevant ad creative, including in AI-native experiences.
- Final URL expansion that routes people to the page on your site that best matches their intent. Instead of always sending traffic to a static landing page, it can route people to the page that best matches what they're looking for. This ensures a more consistent user experience across query, creative, and website.
- AI Max features are designed to work better together! We encourage you to test using all three and leveraging brand controls, URL rules, and ad group level settings to see the best results. You can test with confidence via optimization experiments for all three AI Max features or individual ones.
- If you were already testing autogenerated text assets for Search campaigns or Predictive matching, those found new homes in AI Max. You can expect to see those AI Max settings turned on in those Search campaigns. No other AI Max features will be turned on until you opt into them. AI Max remains an opt-in setting for new and existing campaigns.
- P.S. What will happen with imports? If you’re importing an existing Search campaign with AI Max features turned on, those AI Max settings will carry over into your corresponding Microsoft Advertising campaign. If you import an AI Max Search campaign that originated from an upgraded DSA campaign, that will be converted back into DSA on Microsoft Advertising while we build out additional functionality.
Forum discussion at LinkedIn.
