Can You Gain More Intended Google Search Results With Subdomains?

Mar 8, 2022 - 7:51 am 3 by

Google Grouping

When it comes to "dominating" the search results, most SEOs define that as taking up as much of the search results on page one as possible. Sometimes that means on one domain, sometimes subdomains and sometimes different domains completely. Jonas Sickler shared on Twitter indented Google results with subdomains and then Ahmed Alaa showed four indented results.

It was for a query on [usps change of address] - here is a screenshot:

click for full size

You can see that has four results at the top, when generally Google gives two listings from the same domain - not always, but generally it is two. Do you think that since there are only two listings and then a and a listing that Google is allowing more? I mean, clearly Google is grouping these results together in one bigger listing with four results. Do you think it would show all four if they were all on the WWW?

Google began indenting results a year ago July (2021). In 2019, we saw other forms of grouping results.

In any event, I found the thread interesting - not in that Google will show subdomains in a group under the www of the domain but maybe that Google might show more if it is using a subdomain for some listings that match the query. Or maybe the USPS should try to consolidate some of this content - maybe that is the take away? :)

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Bing Search

Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Apr 19, 2024 - 7:11 am
Previous Story: Google Ads Testing Lighter Parts URLs