Google: Vehicle Ads Now Available To All US Advertisers

Mar 11, 2022 - 7:11 am 1 by
Filed Under Google Ads

Google Cars

Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google.

This format shows customers an image of the vehicle with important information such as make, model, price, mileage, and advertiser name. Showing inventory of available vehicles both enriches the customer's purchase experience and provides more qualified leads for auto advertisers. Vehicle ads help advertisers drive sales by optimizing for both online conversions (leads) and offline conversions (store visits).

Clicking on a vehicle ad will take the customer to the vehicle description page (VDP) on your website. From there, they can perform additional actions such as contacting the dealer, filling out a lead form, etc. before visiting the dealership.

Prior this was a pilot but now it is available to all US advertisers.

Google Vehicle Ads

Advertisers are required to upload their vehicle data feed to Merchant Center. The advertiser’s feed must contain pertinent details about their vehicles, including make, model, price, mileage, color, and more. Google uses these details to match a customer's search to the most relevant cars.

To use vehicle ads, you must create Smart Shopping campaigns on Google Ads. You must also link your Google Ads account to a Merchant Center account and a Google Business Profile. A store feed alternative to Business Profile linking is available if you don’t own or manage the profiles for your dealer locations.

Vehicle ads target customers at the bottom of the funnel, closer to selecting a specific vehicle, configuration, and/or dealer. The format appears on queries with a high car shopping intent.

You can learn more over here.

Update: Several hours later, Google posted a blog post on this with some screenshots of how they look, which is what we saw in the tests we covered a while ago:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Spirole Umbrella Office Design