Google Tests URL Under Search Result Title Tag

May 27, 2011 - 8:57 am 8 — by
Filed Under Google

Google Search BlogI covered this a few days ago at Search Engine Land but now it made it's way to the forums.

A WebmasterWorld user caught Google testing displaying the site's destination URL not at the bottom of the search snippet, but above it, between the title and the description of the organic results.

Here is a picture:

URL above Google snippet

Here is what I see, the norm:

URL below Google snippet

We know Google has tested this with AdWords ads in the past.

Some like the new URL placement and some do not.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11

Nov 12, 2026 - 2:55 pm
Google

Google Search Gets Massive Upgrade With Gemini 4 Hydrogen

Nov 12, 2026 - 1:20 pm
Google Search Engine Optimization

New Google Help Doc Explains How To Identifying Traffic From Google Search

Nov 12, 2026 - 12:08 pm
ChatGPT Ads

OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters

Nov 12, 2026 - 11:38 am
Search Forum Recap

Daily Search Forum Recap: November 12, 2026

Nov 12, 2026 - 10:00 am
Google Ads

Google Ads New Invalid Traffic (IVT) Overview Card

Nov 12, 2026 - 8:00 am
Previous Story: Automate Your Google Places Reviews Spam