Google AdWords Display URL Before Ad Description On Featured Ads

May 28, 2010 - 8:07 am 1 by
Filed Under Google Ads

A featured WebmasterWorld thread reports that Google has changed the location of the display URL in the AdWords feature ad units. Honestly, as far as I can tell, this is the way it has been since 2004.

The AdWords moderator, anallawalla, said, and let me quote:

This was noted as a test in 2008 but today I am seeing the Display URL before (i.e. on the same line as) the Description text in the ads that appear at the top of the SERP. I am using Google.com.au. (I also got it in Google.com)

Then a senior member backed him up by adding, "I see that too."

The thing is, the display URL has always come before the ad description, on the same line. I have screen shots from 2004 to prove it.

AdWords Display URL

As you can see from that screen shot, the display URL is in the same position as it is today:

AdWords Display URL Before Description

What was new in 2008, was that Google was testing showing the display URL above the description for the normal (not featured/top) AdWords ads. Here is a picture of that:

Google Flips AdWords URLs

Now, I really am confused because these are moderators and senior members. So am I missing something here?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Google News Test Another New Design