Google: A Searcher Sees A Dozen Or More Google Tests Per Day

Dec 5, 2012 - 8:49 am 9 by

Google Labs LogoIn a Google Tech Talk on October 22, 2012, Google's Chief Economist Hal Varian said that Google runs a lot of experiments. So many that a typical Google searcher/user will see a dozen or more experiments when they access Google.

Greg Linden caught this remark and posted it on his Google+ page. He said around 26 minutes into the video Hal said:

Any time you access Google, you probably are in a dozen or more experiments.

Here is the video:

The talk was about how to handle all that data and with dozens of experiments seen and acted on by each Google user several times per day - that is a lot of data.

For a webmaster and SEO - it can be a challenge managing all those variables as well.

Forum discussion at Google+.


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