Google Testing New Simple Black Ad Label

Mar 13, 2019 - 8:28 am 5 by
Filed Under

Google Ad Label

Google looks to be testing changing the ad label in their search results once again. The last time they changed it was in February 2017, when they went with a green outline ad label. This new test shows small black text labeled as "Ad" and that is it.

Before that it was a green to yellow label and so on.

Here is a more full size screen shot, which is more of a picture of a phone from Matthew Norman on Twitter who took it from Darren Taylor on LinkedIn.

Google Ad Label Change

Here is what I see:

Current Google Ad Label

It wouldn't surprise me if Google looks to change the ad label. They like to change things up with their ad labels every now and then to drive more eye balls to the ads.

Forum discussion at Twitter & LinkedIn.

Update: Here is another screen shot from @yvoschaap, this one shows Adv. in black:

Google Black Adv Label

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2024

Apr 18, 2024 - 4:00 pm
Google

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Previous Story: Google: No Exceptions Broken & Unclean Headers With Hreflang