Confirmed: Google AdWords Rolling Out New Green Outlined Ad Label

Feb 22, 2017 - 7:38 am 84 by
Filed Under Google Ads

Google Adwords Green

Google may be rolling out a new AdWords ad label now, the one we spotted a month ago, the green outlined ad label. I received dozens of notifications about this new ad label in the past 24 hours and those reports are increasing. Plus, I am personally able to replicate it in some browsers, while not in other browsers. It feels to me that this is now fully rolling out but I do not have confirmation from Google yet.

Here is a high resolution picture of the new AdWords green outline Google ad label. You can click on it to enlarge:

click for full size

Like I said, I received tons of notifications of this including many on Twitter.

Are you able to see it?

Forum discussion at Twitter.

UPDATE: This is now confirmed, a Google spokesperson said:

We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling.


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