Google: You Do Not Need To Switch Rel Nofollow To Rel Sponsored

Jul 29, 2021 - 7:31 am 0 by

Google Affiliate Sponsored

When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is fine and you won't get in trouble for using nofollow instead of rel sponsored.

While Google has said in the past that it prefers you to use rel sponsored for affiliate links - you do not need to. The nofollow link attribute changes specifically say a nofollow attribute works fine for Google's purposes, but you would be doing the company a favor to use rel sponsored and rel ugc in those areas when applicable.

Both Gary Illyes and John Mueller of Google recently confirmed this on Twitter with these tweets:

So don't stress it...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Says It Does Not Ignore All Edu Links