Google: Use rel=sponsored For Affiliate Links If Possible

Feb 5, 2020 - 8:01 am 6 by

Google Affiliate Sponsored

Google's John Mueller said that if you can, it is best to use the rel=sponsored link attribute on your affiliate links. You can still use nofollow or combine them if you want, but it would make things clearer for Google if you uses rel=sponsored.

Here is John's tweet:

He said "And definitely use rel=sponsored for affiliate links, if you can."

If you forgot, Google announced changes to the nofollow link attribute back in September. Here is the chart summarizing that change from Moz:

click for full size

The new link attributes are to help Google and Google said you do not need to use them. But if you help Google, does it help you?

In any event, if it is easy to change your affiliate links from nofollow to sponsored, then do it. If it is a huge pain, then don't bother.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 10, 2026

Jul 10, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & More Google Ads, ChatGPT Ads & More

Jul 10, 2026 - 8:01 am
Google Ads

Google Ads Now Show AI Creation/Edited Labels

Jul 10, 2026 - 7:51 am
Google Ads

Google Automatically Assigns Product Categories With Evolving Taxonomy

Jul 10, 2026 - 7:41 am
Google Search Engine Optimization

Hack: Google AI Performance Reports For Platform Properties

Jul 10, 2026 - 7:31 am
Google Search Engine Optimization

Google: Canonicalization Issues May Take Up To Two Weeks To Resolve

Jul 10, 2026 - 7:21 am
 
Previous Story: Live: Google Top Stories With Descriptions In Snippets