Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.
This was spotted by Khushal Bherwani who shared screenshots and a video of it in action on X.
Here is a GIF:
Here are some screenshots:
You can see the swipable dots UX on those images and maps.
This reminds me of the expanding image ad carousel, the larger Google Ads and swipable image ads that we reported on previously.
Here is the post on X with the full video:
🆕 Google is testing swipeable multiple image formats for sponsored ads.
— Khushal Bherwani (@b4k_khushal) September 30, 2024
also included the local map. When you click on it, it takes you to the Google map. @rustybrick pic.twitter.com/P3aT2Iu13Z
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
Update: More on if these cost you:
It does not. Swiping engagements on those images are not charged.
— AdsLiaison (@adsliaison) October 3, 2024
Update: Still testing these things:
last one a snapshot of maps location
— Gagan Ghotra (@gaganghotra_) January 29, 2025
Google has been testing this since Aug 2024 https://t.co/ma3jx9roXD
