Google Shopping Ads Bug Causes CPCs To Skyrocket

Nov 15, 2021 - 7:21 am 1 by
Filed Under Google Ads

Google Ads Shopping Bug Cpc

Friday evening, Google Ads had a bug of some sorts that caused the cost per click (CPC) prices to skyrocket on many Shopping Ad campaigns. Google confirmed the issue on Saturday afternoon and resolved it going forward. The company promised to reach out to those impacted.

I covered this issue on Saturday at Search Engine Land as well but it is important that any of you who have shopping campaigns check your reports and campaigns to make sure all is good. Google may have to issue you a refund for the increases in your CPCs and traffic issues.

Google said on Twitter "The Google Ads system encountered an unexpected issue between 6pm PST on Friday Nov 12 - 3am PST Saturday, Nov 13 that affected Shopping Ads. We identified and fixed the issue. Everything is working as expected now."

Google also said "impacted advertisers will be notified with more details." So if you were not notified, please do reach out to a Google Ads rep.

CPCs went over 200% the normal price for some!

Also in this Google Ads Help thread this advertiser said "Yesterday I had my best day in terms of sales with an average CPC of 0.35€ and 800€ of ad spend on the day. Today my average CPC has skyrocketed to 0.75€. It is only 4PM in France and Google spent more than 900€ while my daily budget is 800€."

Forum discussion at Twitter.

Update: Google is issuing credits and refunds for this bug - via Kirk Williams:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Volatility, Site Reputation Abuse Enforcement & Pichai On Search Quality - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 16, 2024

May 16, 2024 - 4:00 pm
Google Updates

Continued Heated Google Search Ranking Volatility Through May 16th

May 16, 2024 - 7:51 am
Google Ads

Google Local Service Ads Tests Message Multiple Businesses

May 16, 2024 - 7:41 am
Google Search Engine Optimization

Google: Sites Hit By Helpful Content Update Could See Improvements With Next Core Update If...

May 16, 2024 - 7:31 am
Google Search Engine Optimization

Is Service Areas A New Google Local Ranking Factor?

May 16, 2024 - 7:21 am
Google AdSense

Google AdSense Will Not Change Minimum Reporting Thresholds

May 16, 2024 - 7:11 am
Previous Story: Google Merchant Center Now Allows Medical Test Kits