Google Tests Things To Know In Search Results More Often

Google seems to be testing displaying the Things To Know section in the Google search results more often.

We first heard about Things To Know back in September at the Search On Google event and then a few weeks later we saw it being tested in the mobile results. Now more and more are seeing it in the desktop search results.

Here are some recent screenshots of this shared with me (I may have missed some that shared them with me...):

From Ellen Edmands on Twitter:

Here are more:

First it was renamed by consider but now I have seen "Things to Know". pic.twitter.com/zuYB6AjcAT

— khushal Bherwani (@b4k_khushal) January 31, 2022

Yep, looks like more features are coming to Google's desktop search results in the near future. Now seeing the 'things to know' feature, which looks very similar to the 'buying guide' section that I shared (both can show on mobile). More info: https://t.co/j6IUtkSa1z pic.twitter.com/HB1b7XaS39

— Brodie Clark (@brodieseo) March 11, 2022

"Things to know" also available in desktop search -

cc - @rustybrick pic.twitter.com/HBoT0FmQ4z

— khushal Bherwani (@b4k_khushal) March 10, 2022

Google New Result Type:

Seems Google testing a new format called things to know, might be you have already noticed it but I just came across this today.

Have you came across something similar to this ?@rustybrick #google #testing #seo https://t.co/kzrQJy9oP0

— Vishal Verma (@vishal1247) February 28, 2022

This seems to be a lot like the people also ask, Things To Consider, Refine This Search and Broaden This Search and so on... Google said "when you search for a topic, like acrylic painting, you can see all the different dimensions people typically search for, and find the path that's right for you." This will extrapolate more details and serve up categories for the topic, then as you click on them, it shows you a featured snippet for that option and also the ability to click on and show more results. Google is launching this feature in the coming months.

Here is the original GIF of this from Google:

Forum discussion at Twitter.

Update: This is not MUM powered, not yet at least says Danny Sullivan of Google:

We have a feature of that name, but it's not yet using MUM.

— Danny Sullivan (@dannysullivan) March 15, 2022