Google Tests Swapping Site Name & URL In Search Snippet

Jun 19, 2025 - 7:21 am 1 by
Filed Under Google

Google Swap

Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.

This test was spotted by Sachin Patel who shared these screenshots on X - here they are side by side:

Google Swap Url Sitename Snippet

Previously, Google tested removing the site name completely from the search result snippet.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Page Indexing Report Now Up To Date

Dec 17, 2025 - 8:05 pm
Search Forum Recap

Daily Search Forum Recap: December 17, 2025

Dec 17, 2025 - 10:00 am
Google

Google Discover Tailor Your Feed With Natural Language

Dec 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Review Appeals Are Delayed Before Holidays

Dec 17, 2025 - 7:41 am
Google

Google Tests Very Long Expandable AI-Generated Search Result Snippets

Dec 17, 2025 - 7:31 am
Google Maps

Google Clarifies Business Owner Review Replies Expectations

Dec 17, 2025 - 7:21 am
 
Previous Story: Google Ads New Promotion Preview