Confirmed Google Search Spam Algorithm Update On June 23rd & 28th

Jun 24, 2021 - 8:01 am 29 by
Filed Under Google Updates

Google Search Spam Algorithm Update

Google has confirmed that on June 23, 2021 it has released a search "spam update." The update started and completed on a single day, June 23rd. Google did not say exactly what type of spam it targeted with this update but just linked to its general spam prevention notices. Part two of the spam update was released on June 28th.

Google said on Twitter "as part of our regular work to improve results, we've released a spam update to our systems." Google added "This spam update will conclude today."

So far, it does not seem like this update had a massive impact on the areas I track. Yes, there were higher than usual fluctuations with most of the tracking tools and more chatter, but Google announced it, so that always fires things up. It is unclear what type of spam this specifically targeted, I will be watching to see if I find any clues over the upcoming days.

I did confirm that the update started and ended on the same day:

Danny also told me that this is a "global" update and "currently covers web page and image results," so it does not impact local results.

Here are those tweets:

Google added that a "second one will follow next week." So Google will release another "spam update" next week and will let us know when that is released on Twitter. Part two was released on June 28th.

Here are those tweets:

These are old documents and videos we covered before here. So nothing specific stands out with what spam tactics this targeted Google went after.

SEO Community Chatter

The Black Hat World forums, which is a public and open black hat SEO forum, has very little chatter currently on this update. WebmasterWorld (I am sure they will change the thread URL at some point) has some chatter but it isn't massive right now. Keep in mind, the update ran yesterday, and yesterday only. So you would see the changes throughout the day/night and then today. Here is some of the relevant chatter so far:

Samsam1978: I have looked at many sites over the last week and older ones all appear to be hit by this update negatively

msb44: pretty much what you wrote in your summary. except core web vitals are behaving exactly as Google said it would so I don't see an issue there. I agree it's a huge mess. I agree it's not being discussed much - if at all - in mainstream circles. June and July are also now update galore. We'll see what happens after all this settles.

trabis: "So anyone seeing any changes and if so, what spam tactics did you use? "

3 pages, 10 pinterest results. Answer is no.

Neohippy: So much for the spam update - just tried "see full list on site" again (thanks @Westcoast for the tip!), and the number of shady redirected results has actually increased since last week

msb44: So it feels like they need to do a spam update now to perhaps patch up the spam largely enabled by the last few core updates (I already explained many times here why I think it's the core updates that enable and incentivise so much spam).

Seems like they really want to force the things they are doing with the core updates no matter what and aren't willing to back down, and instead come up with separate updates in an attempt to separately "fix" what the core updates broke.

Pure speculation obviously. Remains to be seen how effective these "spam updates" will turn out to be. especially interested in potential collateral damage.

christianz: I also feel like they can't be satisfied with the way things are spam-wise right now (AI generated, spun, cloaked, expired domain, PBN sites ranking). I just don't understand why this has not been addressed over past 7 months and has actually got worse.

So not really all that much chatter with complaints of ranking drops or improvements just yet...

Tracking Tools

The tracking tools are showing volatility but not extreme volatility, here is what they show this morning:


click for full size


click for full size


click for full size

Cognitive SEO:

click for full size


click for full size


click for full size


click for full size

Advanced Web Rankings:

click for full size

Sistrix often takes a different approach and showcases how individual sites that got hit, how much it hit them visibility wise. But they said the impact was "not huge" yet, as I've been saying above. But maybe that will change tomorrow?

click for full size

click for full size

BrightLocal - which tracks the local pack results, did show a big change - but I don't think this update impacted local results (I will find out):

click for full size

If we have any updates on this, I will let you know.

There will be another spam update sometime next week as well, so stay tuned...

Forum discussion at Twitter and WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: All Of Google Search Content Policies In One Place