Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am 1 by
Filed Under Google

Rustybrick Mobile Phone With Red Blue Green And Yellow Lines D73f0c69 9b96 47c9 88a1 C5e49

Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don't you think?

Here is a screenshot from Gagan Ghotra on X who said, "I'm just seeing one color being used for background so seems like it's not something that Google do for Knowledge Panels - changing background color for different queries."

Google Shaded Site Name Favicon Serp

Here is dark mode:

What do you think of this design?

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.

Update: It seems live for me on Sunday, June 16th:

Update: The shaded design is on videos too:

Update 3: Another variation of this test:

Update 4: Frank Sandtmann spotted another difference, he posted on Mastodon:

Video Hover

Update 5: More variations of this:

Update: More variations:

Update again:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 14, 2025

Feb 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix

Feb 14, 2025 - 8:01 am
Google Search Engine Optimization

Google Merchant Listing New Membership Loyalty Pricing Property

Feb 14, 2025 - 7:51 am
Google

Google Article Links To Product Snippet Overlays

Feb 14, 2025 - 7:41 am
Google Ads

Google Dropped Minimum Required Budget For Local Service Ads

Feb 14, 2025 - 7:31 am
Google Ads

Google Ads New Performance Max Search Themes Indicator

Feb 14, 2025 - 7:21 am
Previous Story: Google Home Activity Removed From Search