Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don't you think?
Here is a screenshot from Gagan Ghotra on X who said, "I'm just seeing one color being used for background so seems like it's not something that Google do for Knowledge Panels - changing background color for different queries."
Here is dark mode:
I'm seeing a new layout (background corner around sitename) for the first time in Google results in the USA.
ā Vijay Chauhan š - SEO for Enterprise Businesses (@VijayChauhanSEO) June 11, 2024
I've also noticed several layout changes like this. Not sure if it's completely new or if it's been around for a while.@rustybrick , any thoughts on this? pic.twitter.com/8s7qd6waPa
What do you think of this design?
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.
Update: It seems live for me on Sunday, June 16th:
Iām seeing the new Google mobile search interface https://t.co/GUxc8VCZLx pic.twitter.com/gih8rpv8Fb
ā Barry Schwartz (@rustybrick) June 16, 2024
Update: The shaded design is on videos too:
More screenshots of new UI for video pack in Google's Search Results it's mobile only for now š pic.twitter.com/MVS2pnJ3TS
ā Gagan Ghotra (@gaganghotra_) June 19, 2024
Update 3: Another variation of this test:
Google is now testing out a new display for mobile search results, featuring a light grey background for the favicon and site name. Another difference is the URL being placed beside the date. This test is an extension of another recent test. Details: https://t.co/d5ztTaCf7O pic.twitter.com/v3KCzgTBfK
ā SERP Alert (@SERPalerts) August 30, 2024
Update 4: Frank Sandtmann spotted another difference, he posted on Mastodon:
Update 5: More variations of this:
š“ ICYMI: Google is Testing, Showing URL with favicon after site name
ā š (@iSagarBedi) October 5, 2024
Not only search results but reflecting on Featured Snippets too
1ļøā£ Favicon
2ļøā£ Name of Site
3ļøā£ Domain, URL of Result
Now you know the Domain, URL you are going to click@rustybrick #SEO #Google @gaganghotra_ pic.twitter.com/nfuEV5Lg9s
@rustybrick Is Google testing a new design with rounded buttons for site names in SERP? š#SEO #GoogleUpdates pic.twitter.com/2qh7pZsCt8
ā Manikandan N (@ManikandanNSEO) October 4, 2024
@rustybrick Google is testing Light Gray, to the website name and Favicon on Google search. Here is the screenshots for your reference. pic.twitter.com/5I8TVi5aNJ
ā nishant Gupta (@NishantSEONepal) October 4, 2024
Yeap now in desktop results too, I just noticed this one. Also earlier today @RedCardinal noticed it on desktop too and posted https://t.co/3qFJnmRXGj pic.twitter.com/Khf1BYM5sz
ā Gagan Ghotra (@gaganghotra_) October 4, 2024
Update: More variations:
Google is testing a new layout featuring sitename and URL in one line, with the favicon and sitename on a very light gray background (#f4f6f7).
— Shameem Adhikarath (@shemiadhikarath) October 18, 2024
cc:L @rustybrick pic.twitter.com/ykSj7ihr0X
