Google Tests Search Results Zooming In To Next Page Of Search Results

Jan 16, 2025 - 7:31 am 0 by
Filed Under Google

Google Zoom

Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results from the right side of the page, but this one is a zoom-in animation.

This one was spotted by Martin McGarry who posted a video of this on Bluesky - here is a GIF of it in action:

Google Pagination Zoom Animation

Here is the GIF of the older slide in from right:

Google Sliding Search Results Page On Query

Some strange transitions in the UI on the paginated links for incognito searches

share.nmblc.cloud/4aee9945

@rustybrick.com

[image or embed]

— Martin SEO McGarry (@searchassistance.co.uk) January 14, 2025 at 10:19 AM

Forum discussion at Bluesky.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 7, 2025

Jul 7, 2025 - 10:00 am
Google

Google Says AI Mode Rolling Out To Workspace Accounts

Jul 7, 2025 - 7:51 am
Google Search Engine Optimization

Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews

Jul 7, 2025 - 7:45 am
Google Ads

Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Jul 7, 2025 - 7:41 am
Google

Google Tests Low, Typical, High Price Labels In Search Result Snippets

Jul 7, 2025 - 7:31 am
Google Maps

Google Business Profiles Reverification After Suspensions Increasing?

Jul 7, 2025 - 7:21 am
Previous Story: Google Prefers Review Ratings To Contain Author Name & Comments