Google Ranking Update & Fluctuations July 31st & August 1st

Aug 3, 2020 - 8:16 am 11 by
Filed Under Google Updates

Google Update

Seems like since Friday and throughout the weekend there may have been some update pushed out by Google to its search ranking algorithm. There is chatter and there are third-party tracking tools that seem to suggest there was some sort of update. Google has not confirmed any Google algorithm update from this weekend, so this would be Google updating as normal to them.

Again, I first started seeing chatter on July 31st, Friday, late morning, New York time. Here is some of the chatter from WebmasterWorld and Black Hat World followed by some social media chatter:

Seeing some negative traffic impact today. About 15-20% . Do you see anything similar within your stats?

it's really up and down with huge shifts the last 5 days !

There's shuffling going on in the SERPS for my industry now, so let us hope the Pinterest problem gets resolved once this update bakes in. But the low traffic and lack of conversions is very frustrating to say the least.

I'm seeing the same thing...traffic died from Thursday 30th around 1pm, then Friday 31st and so far Sat 1st is even worse. I am only seeing minor fluctuations in ranking and have gained ten top ten spots for more long tail searches that bring in little traffic and lost one top three spot in that time.

The last few days, Organic traffic is going x2 and after /2 everyday :D

Well whatever it was in the past few days seems to be reverting back today.

Very odd rotation in traffic on a day to day basis now. Yesterday a 25+% drop in USA traffic, today up 25%. UK traffic was up 38% yesterday, today down 45%. Yesterday an 80% drop in traffic from Australia, and today not one visitor from Australia. Australia has been one of my top referrers for the last 17 years, so extremely suspect.

For those seeing weird traffic the past few days, I'm seeing the same thing. Massive influxes of zombie-like traffic, then nothing. Its so strange how this happens periodically.

Here are screen shots from some of the tools, notice the spikes over the weekend.

SEMRush - notice July 31st and now back up this morning:

click for full size

Cognitive SEO - July 31st and August 1st:

click for full size

RankRanger - same with July 31st and August 1st:

click for full size

Advanced Web Rankings shows it on August 1st:

click for full size

Algoroo shows it on July 31st:

click for full size

SERPMetrics on July 31st:

click for full size

Mozcast shows it on the 30th, which is normal based on how they report things based on their time zone:

click for full size

Did you notice ranking changes since Friday and through the weekend?

Forum discussion at WebmasterWorld and Black Hat World.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Previous Story: Google Tests "Also In The News" Box Under Top Stories