Google Adds Pros & Cons To Search Result Snippets

Jun 28, 2022 • 7:21 am | comments (1) by | Filed Under Google Search Engine Optimization

Google Pros Cons

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

This was spotted by @_spamtaylor on Twitter who said "Pros & Cons" SERP features on reviews. He shared these two screenshots:

Google Pros Cons Snippet

Google Pros Cons Snippets

If you dig into the first result for the query [esho drench review] and then look at the actual page you will see no mention of the word "pro" or "con." Google is coming up with that all by itself.

I am not 100% sure how new this is but generally when I am presented with these types of snippets, I see it comes from the content on the page. Here, I do not currently see that content on the page - but maybe that content recently changed?

Here is another example:

Forum discussion at Twitter.

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