Google Adds Pros & Cons To Search Result Snippets

Jun 28, 2022 - 7:21 am 1 by

Google Pros Cons

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

This was spotted by @_spamtaylor on Twitter who said "Pros & Cons" SERP features on reviews. He shared these two screenshots:

Google Pros Cons Snippet

Google Pros Cons Snippets

If you dig into the first result for the query [esho drench review] and then look at the actual page you will see no mention of the word "pro" or "con." Google is coming up with that all by itself.

I am not 100% sure how new this is but generally when I am presented with these types of snippets, I see it comes from the content on the page. Here, I do not currently see that content on the page - but maybe that content recently changed?

Here is another example:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am
Google

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am
Google

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Google AdSense

New Google AdSense Privacy & Messaging For Users To Opt Out

Jun 19, 2024 - 7:05 am
Previous Story: Google Shopping Ads Tests Retail Brand Slider