Google Search Algorithm Update On September 27th

Sep 28, 2018 - 7:54 am 51 by
Filed Under Google Updates

Google Algorithm Update

Update: Google confirmed a "small" update this week:

Here is a bit more detail on this update I am naming the Google Birthday Update. Below this line is the original coverage of the algorithm update.

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I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. To be honest, not all of my indicators, i.e. the community chatter and the tracking tools, are 100% convincing that there was a big update. I do believe that a nice number of sites were impacted yesterday but the impact was not as large as a bigger update.

I had a nice number of people ask me if there was an update yesterday, but again, the overall chatter is not massive. There is chatter and I'll share that chatter below. Some are thinking that maybe there was a reversal to one of the previous and recent Google algorithm updates. So it is hard to say at this point. When you look at the chatter, many are suggesting it may be a reversal or adjustment of some sorts to the Google Medic Update - but time will tell.

Here is some of the chatter at WebmasterWorld:

OMG my rankings have just all comeback and my traffic is almost like pre-august. I think I'm going to cry!

@whoa182 same here, my traffic is back to normal, was down for just two days tho.

Someone sure flipped a switch today! Some of our most important serps are back to normal. Let's see if it stays this way. Quite bizar though.

Something definitely changed, Im happy for those that recovered. My keywords are ranked higher so obviously traffic has increased. The still-not-so-good news for me that my main keywords pre-August have yet to recover.

I got a nice boost with the early September update but things are leveling off now. Just waiting for the next update to see what happens, hopefully another spike, fingers crossed.

strong growth from Monday 17 September to Wednesday 26 September.

yesterday Thursday September 27 sharp decline now visitors are the same as on Thursday 13 September.

Here is some of the chatter in the Black Hat World thread:

An update again? Or it's just me

I am seeing some notable improvements in my former top keywords. Something is surely happening for me

I noticed a bump yesterday. I was also affected by the August update. site dropped from 15k to 4k since update. Yesterday it went up to 5.7k , a particular post went up 1.3k

Yep, some keywords doing a bit of dancing. Nothing drastic though.

Here are some of the folks on Twitter about this:

Here are some of the automated tracking tools, as you can see, not all of them are showing big changes:


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SERP Metrics:

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Advanced Web Rankings:

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Check your rankings and let us know in the comments what you think? Was there a big update? If so, what do you think it was related to?

Forum discussion at WebmasterWorld and Black Hat World.


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