Google Trusted Store Badge Replaced With Top Quality Store Badge

May 25, 2023 - 7:11 am 2 by

Apple Retail Store Google Logo

Google has replaced the "Trusted Store" badge in the product results within Google Search with a "Top Quality Store" badge. Google said, "there’s no action you need to take, and the update will not affect your performance metrics at all."

Here is an example of the new Top Quality Store badge:

click for full size

Google added, "We’re updating the “Trusted Store” badge, so now when you score an excellent rating on your Shopping experience scorecard, the badge will say "Top Quality Store" instead." Note that the Shopping experience scorecard program is only available if you're participating in Buy on Google or free listings in the US, AU, NZ, and CA.

The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out. FYI - here is how to qualify for this trusted store badge.

Here is the old "trusted store" version:

Google Trusted Store Badge New

Forum discussion at Twitter.

Update: A few weeks later, Google is now emailing businesses about this:

Update 2: Also not only in product results but in search result snippets:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests Larger Sitename & Favicons

Jul 23, 2024 - 7:31 am
Google Ads

New Google Ads Sitelinks Interface

Jul 23, 2024 - 7:21 am
Google Ads

Google Ads Editor Version 2.7 Is Now Out

Jul 23, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am
Google

Google Tests Link Icon Citations For AI Overviews

Jul 22, 2024 - 7:51 am
Google

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Previous Story: Gnome Hiding In Google Landscaping