Bing Updates Copilot AI Answer UX To Improve CTR?

Aug 20, 2025 - 7:11 am 0 — by
Filed Under Bing Search

Bing Robot Typing

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

Frank Sandtmann notified me of this change and wrote on LinkedIn, "Bing is testing a new design for AI answers. This time, it's a two-column setup. However, the font color of the first two lines is so faint that it's virtually invisible."

Here is what it looks like, I can replicate this across all browsers, which makes me think this is fully live and not a test:

Bing Copilot Answer New

When you mouse over the view all section, it exapnds like this:

Bing Copilot Answer New View All

This is what it looked like a couple months ago:

Bing Copilot Answer Old

Do you think this will drive more and fewer clicks to publishers?

Forum discussion at LinkedIn.

 

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