Bing Updates Copilot AI Answer UX To Improve CTR?

Aug 20, 2025 - 7:11 am 0 by
Filed Under Bing Search

Bing Robot Typing

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

Frank Sandtmann notified me of this change and wrote on LinkedIn, "Bing is testing a new design for AI answers. This time, it's a two-column setup. However, the font color of the first two lines is so faint that it's virtually invisible."

Here is what it looks like, I can replicate this across all browsers, which makes me think this is fully live and not a test:

Bing Copilot Answer New

When you mouse over the view all section, it exapnds like this:

Bing Copilot Answer New View All

This is what it looked like a couple months ago:

Bing Copilot Answer Old

Do you think this will drive more and fewer clicks to publishers?

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Other Search Engines

Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

Aug 20, 2025 - 7:21 am
Bing Search

Bing Updates Copilot AI Answer UX To Improve CTR?

Aug 20, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: August 19, 2025

Aug 19, 2025 - 10:00 am
Google

Google AI Overviews Explain Overlay Tests Bottom Tray

Aug 19, 2025 - 7:51 am
Google Search Engine Optimization

Why Google Chrome UX Report & Search Console Don't Match

Aug 19, 2025 - 7:41 am
Google

Google Tests Vertical Images For Top Stories (& News Tab)

Aug 19, 2025 - 7:31 am
Previous Story: Google Medieval Harry Potter House Flag Signs