Bing Updates Copilot AI Answer UX To Improve CTR?

Aug 20, 2025 - 7:11 am 0 by
Filed Under Bing Search

Bing Robot Typing

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

Frank Sandtmann notified me of this change and wrote on LinkedIn, "Bing is testing a new design for AI answers. This time, it's a two-column setup. However, the font color of the first two lines is so faint that it's virtually invisible."

Here is what it looks like, I can replicate this across all browsers, which makes me think this is fully live and not a test:

Bing Copilot Answer New

When you mouse over the view all section, it exapnds like this:

Bing Copilot Answer New View All

This is what it looked like a couple months ago:

Bing Copilot Answer Old

Do you think this will drive more and fewer clicks to publishers?

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 2, 2026

Jan 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year

Jan 2, 2026 - 8:01 am
Google Search Engine Optimization

Some News Publishers Saw Big Declines With The Google Core Update

Jan 2, 2026 - 7:51 am
Search News

(John) Mueller Report Of SEO Memes (2025 Edition)

Jan 2, 2026 - 7:41 am
Google

Google Search Tests Blue Send Button In Query Box

Jan 2, 2026 - 7:31 am
Google Search Engine Optimization

Google: Why 404s Don't Matter For SEO

Jan 2, 2026 - 7:21 am
 
Previous Story: Google Medieval Harry Potter House Flag Signs