Google Ads Bans High Fat Sugar Salt Food & Beverage Targeting Minors In UK & EU

Oct 5, 2021 - 7:21 am 0 by
Filed Under Google Ads

Google Fat Food Ban

Google Merchant Center posted a new policy that prohibits advertising and promoting High Fat Sugar Salt (HFSS) Food and Beverage (F&B) ads for minors in the United Kingdom and European Union. Again, this is only in the UK and EU and only when targeting minors.

The policy update was posted here and wrote "Shopping supports responsible advertising of food and beverages." "High Fat Sugar Salt (HFSS) Food & Beverage (F&B) Shopping ads are allowed if they comply with our policies. We consider ads to be promoting the sale of HFSS products when one or more HFSS food item, beverage, or meal is promoted in the ad (text, imagery, audio and/or video) or destination site. Specifically, Shopping ads that contain HFSS foods and beverages are now prohibited from targeting minors," Google said.

This policy change only applies to Shopping ads and not free product listings. So free Google organic results both in web search and merchant center are fine - this is just for ads.

Here is the full policy.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Ads Keyword Planner Tool With Trending Data