SEOs and webmasters are talking about seeing both reversals and new changes around sites impacted by the Google Penguin algorithm this morning. These are new changes as of this morning.
Let me take you back so you have some context.
(1) Google Penguin 3.0 officially rolled out in mid-October. Google confirmed that with us and said it would roll out for some time.
(2) We've seen several unconfirmed cases of Penguin flutters and ranking changes impacting Penguin sites.
(3) On Thanksgiving we saw a huge shift with Penguin.
(4) Yesterday, Google confirmed those changes were part of the Penguin 3.0 rollout that is still "ongoing."
Some are reporting that the gains they noticed on Thanksgiving day have been reversed and some are saying they are now noticing that some of their sites are ranking again this morning. Here are some quotes from the threads:
Same here - all serp gains seem to have normalized back to where they were prior the start of this shakeup...
I had all my keywords shot up on the 26th after extensive clean up and no link building for the past two years.
Just checked few hours lost all my ranking again. Results look like prior to the 26th. It's still rolling.
There're doing something. All my videos are gone. Money site dancing like crazy. Competitors are showing wild movement.
Did you notice changes late last night and early this morning?
Again, I do not have confirmation on this mornings changes from Google, I am just reporting the chatter in the forums.