Google: PBNs Are Pretty Obvious

May 17, 2021 - 7:21 am 8 by

Google Obvious

Google's John Mueller said that finding link schemes from PBNs (public blog networks) is easy and "nobody has to leak a PBN" to Google for Google to know about it. He said "they're pretty obvious to the appropriate tools & basic scripts."

John said this on Twitter and then added later that there is "nothing unique about PBNs, they're just link schemes like others have been for many years." He said that Google will "respond to link schemes in a variety of algorithmic and manual ways." "We have a lot of practice, and much of it is fully automated," John added.

Here are those tweets:

Google has penalized tons of PBNs manually over the years but now it seems mostly automated and Google likely does not count links via PBNs.

Forum discussion at Twitter.

This post was pre-written and scheduled to be automatically posted today, I am offline for a holiday and unable to respond to comments or questions until late Tuesday night.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: ADA Compliance Not A Google Search Ranking Signal