Google Page Layout Algorithm Penalty Is Updated Automatically

Nov 2, 2016 - 7:35 am 7 by

Google Link Penalty Large

The page layout algorithms/penalty that penalizes sites with too many ads distracting users from the main content is supposedly an algorithm that is automated and doesn't need to be manually run.

We discussed the concept of the real time algorithms when Penguin 4.0 launched. In short, you make a change to your site, Google's crawlers pick up on the change and then your rankings should automatically adjust soon after.

I asked John Mueller of Google this in yesterday's hangout at the 48 minute mark. I asked:

John, is that algorithm -- you have to run it manually and it checks the website? Or it's constant like real time? So when you remove ads that might be causing the algorithm to penalize the website or downgrade the website, if you remove the ads, will it-- once Google reprocesses or reindexes the page-- will it automatically bump up? Or it has to be run manually?

John replied:

That's pretty much automatic in the sense that it's probably not live, one-to-one. We just would recalled this, therefore, we know exactly what it looks like. But it is something that's updated automatically. And it is something where when you change those pages, you don't have to wait for any manual update on our side for that to be taken into account.

He did not say the words "real time" but he said it is automated and implied no algorithm needs to rerun.

Here is the video embed:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: Day Of The Dead Google Tissue Paper Cutouts Logo