Confirmed: Google November 2021 Google Local Search Update

Dec 17, 2021 - 7:21 am 2 by
Filed Under Google Updates

Google Local Update

As we reported a week ago, we saw a possible Google local search ranking update starting around a week prior to that - well, Google has now confirmed it. Google said on Twitter "our November 2021 local search update has concluded." Google said that this local update began November 30th and ran through December 8th. "It involved a rebalancing of various factors we consider in generating local search results," the search company added.

Here is that tweet:

This is a global update:

It was funny, because the day prior, Danny Sullivan of Google said he has nothing to share "yet."

Then the next day, he confirmed it:

To be fair, Google missed announcing it and Danny apologized:

Google linked to this local SEO document - so it is less similar to the November 2019 local update where Google added neural matching to local queries.

Joy Hawkins named this update the vicinity update, which I think is a good name. She dug into the changes saying that this update was "mainly about proximity." "I believe that this was an update that impacted proximity, making it weight heavier. It may have also devalued the impact of keywords in the business name. I’m seeing uniformly that map packs have shrunk, are way more zoomed in, and are displaying a wider variety of businesses, many of which were invisible before," she added.

Recent Confirmed Google Updates

So let's summarize the confirmed updates we had recently:

And actually more confirmed ones and plenty of unconfirmed updates.

Keep in mind, the December 2021 product reviews update is still going and we expect it to go through before Christmas.

Forum discussion at Twitter.


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