Google: Sometimes There Is No Absolute Right Answer For SEO

Sep 9, 2026 - 7:51 am 9 — by

Google Algo Code Connect

John Mueller has one of his Google lines again, he said in response to someone trying to pick the right answer for an SEO question - he said, "Sometimes there is no absolute right answer -- but you can choose one, and make it the right answer."

This was posted on LinkedIn in response to should you expand a current page's content or break the content into another page, because it is unique on its own.

The question was from Christopher Iwundu:

I found an existing article that clearly needs expansion, but there’s a sub-intent within the topic that I believe deserves to stand on its own.

So, do I expand the existing article to include the sub-intent or create a supporting article and connect the two?

And John Mueller from Google responded:

Sometimes there is no absolute right answer -- but you can choose one, and make it the right answer.

This jives with previous questions on this topic where John responded in a similar manner. Outside of the It depends line that he so famously says, we have a few headlines:

Forum discussion at LinkedIn.

 

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