New Google Merchant Center Next To Replace Classic Merchant Center

May 24, 2023 - 7:31 am 1 by

Woman Merchant Retailer Store Google Logo

Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, "while we’re simplifying, the features that larger retailers rely on aren’t going anywhere."

Merchant Center Next will replace the current Merchant Center slowly by the end of 2024.

Google Merchant Center Next will automatically populate your Merchant Center product feed with the information Google can detect from your website. Google said you can edit what gets pulled in through automation or even turn this feature off.

This is instead of merchants building specialized data feeds or manually uploading products to Google Merchant Center.

Here is what it looks like:

click for full size

Also, Google is bringing the insights reports into the Performance tab in Merchant Center.

Here is that report:

click for full size

Google said Merchant Center Next has already started to roll out for new users. Google said it will upgrade smaller businesses over the coming months, with plans to complete the global rollout in 2024.

Google promised to notify merchants when the new experience is ready. So get ready, you will eventually be moved to this new version of Google Merchant Center.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 11, 2024

Oct 11, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News

Oct 11, 2024 - 8:11 am
Google Updates

Google Search Ranking Volatility Rumbling Again October 10th

Oct 11, 2024 - 8:01 am
Google Search Engine Optimization

Google AI Overviews Not Linking To Sites Hit By Helpful Content Update

Oct 11, 2024 - 7:51 am
Bing Search

Bing Tests Best List Of Carousel

Oct 11, 2024 - 7:41 am
Google

Google Search Missing Video Tab For Some Users - Bug?

Oct 11, 2024 - 7:31 am
Previous Story: Google Ads Generative AI Performance Max & New Google Product Studio