Google Merchant Center Tests Merchant Advisor

May 13, 2026 - 7:11 am 0 — by
Filed Under Google Ads

Google Robot Warehouse Worker

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.

This was spotted by Tamara Hellgren on Momentic (please add an RSS feed) but a hat tip to Hana Kobzova on PPC News Feed. Tamara shared a screenshot of Merchant Advisor:

As you can see, it says "beta" all over it and here is the disclaimer at the top:

Google Merchant Advisor

Merchant Advisor is in Beta. You are prohibited from sharing any information about this feature as mentioned in Merchant Center's Terms of Service. This feature uses Al and may occasionally display inaccurate information. Your chat activity may be used to improve the experience. By using this feature, you agree to Google's Terms of Service, Al Usage Policy, and Privacy Policy. Learn more about Chat AI privacy.

Google is AI'ing it all.

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