Google Merchant Center Tests Merchant Advisor

May 13, 2026 - 7:11 am 0 by
Filed Under Google Ads

Google Robot Warehouse Worker

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.

This was spotted by Tamara Hellgren on Momentic (please add an RSS feed) but a hat tip to Hana Kobzova on PPC News Feed. Tamara shared a screenshot of Merchant Advisor:

As you can see, it says "beta" all over it and here is the disclaimer at the top:

Google Merchant Advisor

Merchant Advisor is in Beta. You are prohibited from sharing any information about this feature as mentioned in Merchant Center's Terms of Service. This feature uses Al and may occasionally display inaccurate information. Your chat activity may be used to improve the experience. By using this feature, you agree to Google's Terms of Service, Al Usage Policy, and Privacy Policy. Learn more about Chat AI privacy.

Google is AI'ing it all.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

Jun 26, 2026 - 2:28 pm
Google Updates

Google June 2026 Spam Update Has Finished Rolling Out

Jun 26, 2026 - 2:10 pm
Search Forum Recap

Daily Search Forum Recap: June 26, 2026

Jun 26, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More

Jun 26, 2026 - 8:01 am
Google Ads

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Jun 26, 2026 - 7:51 am
Google Ads

Google Merchant Center For Agencies New Security Controls

Jun 26, 2026 - 7:41 am
 
Previous Story: Android Seesaw At Google Offices