Google: We Can Still Rank A Page After Matching Content Is Removed

Nov 27, 2020 - 7:21 am 3 by

Google Magic Hat

Let's say your company name is Google and then after 17 years (and 28 days) you decide to change your name to Alphabet - just a theoretical name change. So you remove Google from all your home page and change it to Alphabet. Did you know that the home page can still rank for the word [Google] even if you removed that from your page?

John Mueller of Google said Google can still rank a page for a specific keyword, even if you remove that specific phrase or word from your page. John said on Twitter "If we know a text used to be on a page, we might continue to show the page even if the text has been removed." John gave an example, "if a company changes its name, you'd still want to find the website if you searched for the old name."

Here are those tweets:

If your company does something bad, keep that in mind.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 7, 2025

Feb 7, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines

Feb 7, 2025 - 8:01 am
Google Search Engine Optimization

Google Says People Know When Author Bios Are For SEO Purposes

Feb 7, 2025 - 7:51 am
Google Ads

Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups

Feb 7, 2025 - 7:41 am
Google Maps

Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents

Feb 7, 2025 - 7:31 am
Google Maps

Google Local Reviews Decreasing Over Past 24 Hours

Feb 7, 2025 - 7:25 am
Previous Story: Some Google AdSense Publishers Receive Multiple Payments/Deposits