Google Local Update (Bedlam Update) Related To Relevancy Not Proximity

Nov 15, 2019 - 7:23 am 58 by
Filed Under Google Maps

Google Bedlam Update

Remember the Google local update we reported about earlier this month, well the local SEO folks are still tracking this update in detail. Joy Hawkins named it the Bedlam update because it is "a scene of uproar and confusion" and she hates the animal names (sorry, had to use a roaring lion image). But she also posted an update saying she things this is about "relevance, not proximity."

In the large Local Search Forums thread, Joy said on Wednesday "So far based on the hours I've poured over screenshots and ranking trackers, I'm becoming more convinced the main factors that got updated are related to relevance, not proximity."

She then added "With Possum, almost every SERP got changed drastically based on proximity. I'm not seeing any of the same patterns here. I don't think this update is at-all similar to Possum."

Joy did warn that this is early and she has to do more research before she publishes her findings but here is some early theories from one of the most respected local SEOs in our industry. I can't wait to see her official post.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google: Search Console Team Working On "New Email Stuff"