Google: Third-Party Data Can Be Skewed In Unexpected Ways

Nov 15, 2019 - 7:32 am 1 by
Filed Under Misc Google

Google Skewed

John Mueller from Google responded to someone citing a third-party data tool in reference to the NY Times hit, that he wouldn't use third-party data in this way because "they're always skewed in unexpected ways." "Use your actual traffic data instead," he added.

Here is the tweet from John with who he responded to and the screenshots:

With your own data, you can obviously dig in to the data in ways you cannot dig into with third-party metrics. But if this is all you have, this is all you have.

But yea, I have often seen third-party data metrics not match up with real-data and I think that is important for you to understand when looking at such metrics.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Local Update (Bedlam Update) Related To Relevancy Not Proximity