Google is adding home listings to Google Local Service throughout the United States. Google mentioned this is in partnership with HouseCanary’s rich data platform.
Google wrote, "Following a limited pilot, we’re now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states." "As buyers look for homes, this expanded format surfaces relevant property details - such as pricing, images and core home features - powered by a partnership with HouseCanary’s rich data platform," Google added.
Home buyers can call, message or book an appointment with a local agent right from the Google Local Service Ad listing.
Google added that its "goal is to deliver a helpful real estate experience by acting as a supporting bridge."
Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.
There are more details in this help document.
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