Google Adds Links To Featured Snippets Leading Back To Google Search Results

May 3, 2021 - 9:15 am 14 by
Filed Under Google

Google Featured Snippets Links

Google is adding links to featured snippets that when clicked on send the searcher to a new set of search results at Google. So a query refinement feature without Google telling you those links are refinements to your previous query.

Previously, Google began testing showing links in featured snippets to third-party sites - which may be more of an issue. But here, Google is adapting the content from your site and adding hyperlinks not to third-party sites but to see more search results.

Here is a GIF of it in action:

Google Featured Snippets Links To Queries

This was spotted by Ramesh Singh and posted on Twitter. You cannot replicate this in the US right now, but you can if you set your location to India.

Super interesting and I am sure some folks will not like this.

Forum discussion at Twitter.

Update: A Google spokesperson told us this was a bug and not the intended behavior they want to have in featured snippets. "We can confirm that this is a bug and is not intended behavior for links on featured snippets," Google said. "We are actively working on a fix," the company added.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Vlog #118: Justin Abrams On Customer Success From Mountain Climbing To SEO Technology