Daily Search Forum Recap: May 3, 2021

May 3, 2021 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Ranking Algorithm Update; Is It Product Reviews Related?
    Starting around Friday, April 30th but really spiking a lot on Saturday, May 1st, we are seeing signs of another big Google search ranking algorithm update. There are signs that this update had a big impact on the Product Reviews update as well. It is hard to say if they are separate or maybe Google rolled out something, unconfirmed, that impacted product reviews and other categories of sites?
  • Google Adds Links To Featured Snippets Leading Back To Google Search Results
    Google is adding links to featured snippets that when clicked on send the searcher to a new set of search results at Google. So a query refinement feature without Google telling you those links are refinements to your previous query.
  • Google Advice On How To Optimize Images While Not Hurting Image Search Rankings
    Google's John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might impact your rankings in Google Image Search. John posted several tweets on Twitter with the information.
  • Local SEOs Not Seeing Unusual Google Local Ranking Fluctuations
    Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search. But the local SEO community is not noticing the changes with their clients.
  • Google Tests Trending Searches In Google Discover
    Google seems to be testing trending searches in the Google Discover feed. Jason Mandragona, the SEO manager at CNBC, shared a screenshot with me of this in action, he posted it on Twitter but here it is:
  • Google Ads Customer Match Now Has Real-Time Match Rates
    Google announced that is is now making the Customer Match feature in Google Ads. Now the Customer Match lists can show you in real time the percentage of your customer list that is usable with Customer Match.
  • Vlog #118: Justin Abrams On Customer Success From Mountain Climbing To SEO Technology
    Justin Abrams is a Senior SEO Consultant at BrightEdge and also the co-founder of Cause of a Kind. I had the honor to host him outside of my office on my birthday. He is such a smart and personable individual that really has a passion for his customers and their work...
  • YouTube Red Slide
    This slide is not new, we covered it in 2014 but this is a better photo of it. YouTube's office in San Bruno, California, has this really red slide that has not lost its color over the years. Even m

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