Site Owner: I Am Going To Be Sued Over Wrong Data In Google's Knowledge Graph

Mar 27, 2014 - 8:23 am 13 by
Filed Under Google

Google Knowledge GraphA Google Web Search Help thread has someone who works at a company named BeyondTrust. The company has a knowledge graph come up for a Google search on the company name.

The issue is, the CEO listed in the knowledge graph is wrong and the lawyers are getting upset according to what was posted in the Google thread.

Chris Burd, the Senior Director of Marketing at BeyondTrust, wrote:

When searching for "BeyondTrust," my company's name, the Knowledge Graph results display the name of a former CEO. We updated the Wikipedia entry for BeyondTrust on 3/4 with current information. The update has not been picked up by Knowledge Graph, though it appears the Wikipedia page for BeyondTrust was last indexed by Google on 3/19. I've submitted feedback via the KG feedback link about 4 times in the past two weeks to no avail. Just received an email from our current CEO indicating that lawyers are now involved. How do I escalate this?

Chris has done everything right but Google is slow.

Here is the Google Knowledge Graph showing the old CEO's name John Mutch:

click for full size

Here is the Wikipedia box:

click for full size

This is not a new issue, the Google Knowledge Graph is known to be updated slowly and have outdated information.

This is just interesting because Chris wrote that the CEO got a letter and the "lawyers are now involved."

Forum discussion at Google Web Search Help.


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