HTML Entities In Google Snippets Still May Work

Apr 4, 2013 - 8:57 am 11 by

HTML Entities GoogleThe use of HTML entities in Google's search results in order to make your snippets stand out is nothing new. We've been reporting on it for literally ten years. We've seen it in sitelinks and AdWords and we've even seen webmasters experiment with emoji characters.

Sean Murray noticed Google allowing HTML entities to be displayed and posted about it in Google+. You can see it yourself on many (not all) browsers and operating systems by searching for [✨].

Here is an example of a snippet with this working:

HTML Entities Snippet Google

Typically, Google will disable this from working going forward but we will see.

I added it to the title tag of this page to test.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Previous Story: Google Too Strict On Phone Number Sites?