Stars In Google AdWords Sitelinks

Dec 29, 2010 - 8:16 am 12 by
Filed Under Google Ads

Typically, Google doesn't enable AdWords advertisers to place certain HTML entities in their AdWords ads. In the past, placing stars or other HTML entities that make an ad or listing stand out was not allowed. Google typically just prevented them from showing up in either the AdWords or organic listings.

Darrin Ward spotted [Regus] using HTML entities, specifically the outlined black star, which looks like ✭ and can be created by using the syntax ✭ or ✭ in the ad entry form.

Here are two pictures:

HTML Entities in AdWords Sitelinks

Stars In AdWords Sitelinks

I wonder how long it will last. We know Google and other engines were quick to remove this from happening in the past.

Forum discussion at Search Engine Roundtable Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: Google Sending Payment Notification Emails To AdSense Publishers