Google On Why Some Sites Should Use Hierarchical Site Category Structures

Dec 20, 2023 - 7:41 am 3 by

Google Crawling Lizard

Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical structure if they want to encourage Google to crawl sections of the site faster.

Gary said in the Google SEO office-hours from December 2023 at the 1:35 mark, "for a large site it's likely better to have a hierarchical structure." Why is that? He explained, "that will allow you to do funky stuff on just one section and will also allow search engines to potentially treat different sections differently." He said when it "especially when it comes to crawling" this is something that you may want to consider.

"For example, having news section for newsy content and archives for old content would allow search engines to crawl news faster than the other directory. If you put everything in one directory that's not really possible," he said.

Here is the video embed when he said this:

This is not the first time he said this, he said it in Septemeber 2022.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2024

Feb 21, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Want To Reward The Best Content No Matter Site Size

Feb 21, 2024 - 7:51 am
Google Ads

Google Pushing Google Ads Consults In Gmail Accounts Pop Ups

Feb 21, 2024 - 7:41 am
Google Ads

Google Ads Sitelink Unknown Eligibility Bug

Feb 21, 2024 - 7:31 am
Search Engine Optimization

Only 20% Of SEOs Think Search Volume Won't Change By 2026

Feb 21, 2024 - 7:21 am
Google

Google App Adds Toggle Between Search & Gemini

Feb 21, 2024 - 7:11 am
Previous Story: Crazy Long Google Ads Description In Google Search