Google On Why Some Sites Should Use Hierarchical Site Category Structures

Dec 20, 2023 - 7:41 am 3 — by

Google Crawling Lizard

Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical structure if they want to encourage Google to crawl sections of the site faster.

Gary said in the Google SEO office-hours from December 2023 at the 1:35 mark, "for a large site it's likely better to have a hierarchical structure." Why is that? He explained, "that will allow you to do funky stuff on just one section and will also allow search engines to potentially treat different sections differently." He said when it "especially when it comes to crawling" this is something that you may want to consider.

"For example, having news section for newsy content and archives for old content would allow search engines to crawl news faster than the other directory. If you put everything in one directory that's not really possible," he said.

Here is the video embed when he said this:

This is not the first time he said this, he said it in Septemeber 2022.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 29, 2026

Sep 29, 2026 - 10:00 am
Misc Google

Google's Nick Fox Feels Sad & Terrible For European Searchers After DMA

Sep 29, 2026 - 7:51 am
Google Maps

Google Local Panel With Two Rows Of Buttons On Mobile

Sep 29, 2026 - 7:41 am
Google

Google AI Overviews Testing Citations Cards At Bottom (Not Right Side) Again

Sep 29, 2026 - 7:31 am
Google Maps

Google Maps Bug Places Map Pins In Middle Of Ocean

Sep 29, 2026 - 7:21 am
Google Maps

Google Business Profiles Policies Adds Misuse Of Support Channels

Sep 29, 2026 - 7:11 am
Previous Story: Crazy Long Google Ads Description In Google Search