Google: Featured Snippets Are Evolving & Changing

Oct 11, 2017 - 7:41 am 1 by

Google Dinosaur

Gary Illyes said at the State of Search conference yesterday in his keynote that how featured snippets work, both in user interface and how they rank, is evolving. He said what works for them today, may not work tomorrow. He added that the rules behind why they work and how they work is changing.

Here are some tweets from people in attendance with what he said:

Featured snippets have been very dynamic since they launched. We've seen many user interfaces with them, we've seen Google frequently swap in and out sites for the same query in that spot and we've seen variations of uses of it with AMP.

So we all know it has been changing rapidly, which makes this topic fun.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Google NYC Sukkah