Google Suggests They Use Off-Site Sentiment Analysis For Ranking

Oct 11, 2017 - 7:52 am 35 by

Google Sentiment

Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a site. He also said that can mean both positive and negative off-site sentiment. The quotes suggest that this may be taken from social signals as well as other web site mentions. This is not just about links, Gary Illyes said.

Here are some of the tweets around this:

So you better hope people are feeling happy about your web site.

Forum discussion at Twitter.

Update: Supposedly Gary did not mean this and spoke to Kenichi Suzuki after the keynote and clarified:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 18, 2025

Feb 18, 2025 - 10:00 am
Google Search Engine Optimization

Google: There Is No Persistent Shortcut To Faster Crawling

Feb 18, 2025 - 7:51 am
Google

Google Search Testing Background Section

Feb 18, 2025 - 7:41 am
Google Ads

Google Ads Advanced Plans

Feb 18, 2025 - 7:31 am
Bing Search

Bing Tests Knowledge Panels With Related Searches Box

Feb 18, 2025 - 7:21 am
Google

Google Search Testing New Pagination Bar Without Numbers

Feb 18, 2025 - 7:11 am
Previous Story: Google: Featured Snippets Are Evolving & Changing