Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
The low (I believe) was in July 2025 with a 0.57% CTR. Now, in February 2026, it is showing a 2.4% CTR. Although, the new chart says July was 1.8%, so I am not sure.
In any event, here is the new data from Seer Interactive:
Seer wrote:
After 18 months of tracking CTR decline across AI Overview queries, something unexpected happened in early 2026: the trend reversed. Organic CTR on AIO-present queries climbed from a floor of 1.3% in December 2025 to 2.4% in February 2026. The decline didn’t level, but instead bounced back a little, and is closer to the January’25 CTR of 3.2 than the December’25 floor.
I did ask for clarification on the CTR changes from one report to the next...
— Gagan Ghotra (@gaganghotra_) April 24, 2026
Looks like CTR for AIOs is coming back from a low of 1.3% CTR in Dec 2025 to 2.4% in Feb 2026. We looked at about 2 Billion impressions... check the whole study:https://t.co/5uV6BgoOsx pic.twitter.com/qB32orXAkD
— Wil Reynolds (@wilreynolds) April 24, 2026
Forum discussion at X.
