Google Business Profiles Changes Add Updates To Posts

Jun 12, 2025 - 7:31 am 0 by
Filed Under Google Maps

Retailer Owners Writing Google Logo

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click "Add update" or now "Posts" with a plus-sign.

I believe Google has changed between the two texts several times over the years, and I think mobile was different maybe in the Google Maps app? I forget over time.

But just a couple weeks ago, it was showing "add update":

Google Business Profile Add Update

And now it is showing "Posts":

Google Business Profile Posts

This was spotted by Syed M. Amir Hassan who posted about this on X - it is just a name change, I don't see any functionality changes...

Forum discussion at X.

 

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