Google To Block Bard Shared Conversations From Google Search

Sep 27, 2023 - 7:51 am 10 by
Filed Under Google

Google Goalie Blocking Ball

Google launched shared conversations in Google Bard about a week ago and forgot to ensure search engines can't index the results. The robots.txt had(s) nothing in it to block from being indexed and since Google Search likes to index things, it indexed those public conversations.

Here is a screenshot of what I saw yesterday afternoon (click to enlarge):

google indexed bard

Note, this morning when the story went live, Google is showing twice as many URLs in its index than it did yesterday.

This was spotted first by Gagan Ghotra and he posted about it on X. I asked Danny Sullivan, the Google Search Liason about this, saying Google Search can't really be interested in indexing this and he said I am right.

Sullivan wrote, "Bard allows people to share chats, if they choose. We also don't intend for these shared chats to be indexed by Google Search. We're working on blocking them from being indexed now."

Here are those tweets:

I suspect Bard will add this to its robots.txt file to block it from being crawled by Google Search? Or maybe Google will do something different to block these chats from showing up in Google Search?

The wild thing is that if Google indexes these shared conversations, it can alter what Google Search validates as being accurate in Bard - remember this?

G Bard Button

And yea, some of those Bard conversations were selected as featured snippets by Google Search:

But John won't be helping:

Forum discussion at X.

Update: Later today, the Bard team blocked these conversations using robots.txt:

Update 2: The Bard results are gone from Google Search:

Update 3: Jack from the Bard team chimed in, he said:

We know that people put their trust in Google, and we take that responsibility very seriously. That’s why, by default, Bard chats are not publicly accessible.

We do allow users to publicly share their own Bard chats, if they choose; a given chat is publicly shared only after the user confirms that they want to create a public link with that chat.

Of all the chats that users have chosen to publicly share, only a subset were indexed in Google. These indexed chats were those that users had chosen to publicly share and that were also linked to from blog posts, forums or other public web pages.

We’ve now removed those chats from Google Search, and blocked users’ shared chats from being listed in search results.

Then Glenn Gabe responded, to which Danny Sullivan from Google responded:


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