Google Analytics Conversion Data That Is Exported Will Be Enabled For Bidding In Google Ads By Default

Feb 3, 2020 - 8:13 am 2 by
Filed Under Google Ads

Google Conversions

Update: I misunderstood this announcement, the headline is/was wrong and the story is wrong. What is new is that conversions already exported (as initiated by the advertiser) will by default be enabled for bidding.

If you have conversion data for your web site or app in your Google Analytics profiles and you are running Google Ads, Google by default will export the data from Google Analytics and bring it into Google Ads. Google announced this in Google Ads and on Twitter.

The notice reads "update your conversion actions to use in bidding." "Web conversions you import from Google Analytics App + Web (excluding remarketing conversions) will automatically be used in bidding. To turn on bidding for your current conversion actions, go to your conversion table."

Here is how to do it:

As a follow-up to the launch of web-conversion export from App + Web properties, conversions exported to Google Ads (except for remarketing conversions) will by default be enabled for bidding moving forward. Conversions previously exported will be editable in Google Ads so Advertisers can manually enable them for bidding.

A notice will appear in your Google Ads account:

Google Analytics Conversion Data Google Ads

Use the following column in your Google Ads account to enable bidding:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Google: Most Sites Do Not Have Toxic Links